"Ten Trends to Drive Traffic and Sales in 2007"
The main trends she outlines are:
2007 Trends
- Online video advertising keeps growing.
- Social media evolves.
- User-generated content continues deepening engagement and giving users a voice.
- Search marketing keeps expanding.
- Improved e-mail execution builds customer relationships.
- Online content continues evolving.
- Alternative content distribution channels such as RSS and tagging expand.
- Second Life continues to live while gathering competitors.
- Increased real-time testing and analytics sophistication drive bottom-line improvements.
- Integration with other channels improves.