Wednesday, November 29, 2006

Royall Media, Inc. Launches NEW Website!

Check out the NEW website for Royall Media, Inc.! The website is Flash based and contains video and animated graphics. Be sure to contact RMI for your username and password for the casestudies section.

Monday, November 27, 2006

"Hal Becker's Simple Sales Questionnaire"

Here's a pretty useful tool (to be used as a guideline) for anyone who has to "sell" their product or service. Hal Becker is a salesman, plain and simple - recently, I heard him speak in Orlando and he had some great tips.

One tool of his can be found here on his website. It's his Simple Sales Questionnaire.

Although its not going to function for every product or service, you could easily adapt it to your specific situation with a little alteration; not to mention it's great to have an outline to cover the basics.

Don't forget however, sales should be a relationship building process and you should focus on really helping people and companies out! If there is no real value to what you are doing for someone, the relationship wont last for long. I'm not a fan of the "hard sale."

Wednesday, November 08, 2006

"Customer Lifecycle Management"

An important facet in marketing is understanding your customer's lifecyle.

A business that employs customer lifecyle management will reap the benefits of long lasting, increasing revenue from repeat clients as time progresses.

Here's an outline to follow:

1. Target - Identify your target market
2. Attract - Attract customers through marketing your brand.
3. Engage - Engage and acquire clients by defining and refining the sales process.
4. Service - Give customers what they want in a timely manner, and make it the best of quality.
5. Time - Learn the yearly, quarterly, or monthly purchasing habits of your customer and adjust marketing programs 30-60 days before their purchase. (Look easily at when your customers purchased what last year.)
6. Retain - Keep your clients by providing great customer service, and by continuing to find Win/Wins.
7. Deepen - Provide new products and services to build revenue and deepen the relationship.

Create strategic plans for each part of the customer lifecycle seperately so you can remain focused. Where are your current customers in their lifecycle now? Are you taking care of their current needs?

Another great article (more in depth) on Customer Lifecycles:

Wednesday, November 01, 2006

"Tom Hopkins' The Champion Creed"

Words of Encouragement

"I am not judged by the number of times I fail, but by the number of times I succeed.

And the number of times I succeed is in direct proportion to the number of times I can fail and keep trying."

Just remember this in your ventures and continue to be a success in all you do!

Find this and other usefull free resources on his website here: