Tuesday, February 03, 2009

Direct Mail Marketing - Tip of the Week - February 3, 2009

Ways to improve your response
Add value.

Imagine if you opened a Fortune Cookie and the message was “Try our delicious desserts.” You’d feel cheated. It’s supposed to be about you – not them.

The same is true about your direct mail. It should be about your prospect and not just your product or service.


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