Monday, January 12, 2009

Direct Mail Marketing - Tip of the Week - 1/12/2009

Ways to Improve Your Response

The Outer Envelope:

Ask a provocative question.

One of the world’s best copywriters, Bill Jaymee, created a famous outer envelope for the magazine Psychology Today. He wrote, “Do you close the bathroom door, even if you’re the only one at home?


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3:23 AM  

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