Direct Mail Marketing - Tip of the Week - 1/12/2009
Ways to Improve Your Response
The Outer Envelope:
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Ask a provocative question.
One of the world’s best copywriters, Bill Jaymee, created a famous outer envelope for the magazine Psychology Today. He wrote, “Do you close the bathroom door, even if you’re the only one at home?”
__________________________________________________
The Outer Envelope:
__________________________________________________
Ask a provocative question.
One of the world’s best copywriters, Bill Jaymee, created a famous outer envelope for the magazine Psychology Today. He wrote, “Do you close the bathroom door, even if you’re the only one at home?”
__________________________________________________
posted by Christopher Beauchemin at 12:58 PM
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