Monday, January 26, 2009

Direct Mail Marketing - Tip of the Week - January 26, 2009

Ways to improve response:
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Target the right people.

You don’t want to try to sell lawn mowers to people who live in apartments. It’s not only a waste of time, but it’s a waste of your marketing dollars.

- Make sure you are mailing to a list of your “most likely” prospects. One of the rules of direct marketing is that your next customer will look a lot like your last customer.

- Regularly updating and improving your mailing lists helps limit duplication and waste, which is just one way to be green!
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2 Comments:

Blogger aliah said...

good post shared here on "Direct Mail Marketing"..Tip that you have shared here "Target the right people"..is interesting one..:-)
i like the way you have explained your this post..i did get good amount of information from here. thanks for sharing this post and keep posting such post here in future too. it would be nice if you can share some information related to marketing strategies for small business here in your future posts..
Thanks,

4:43 AM  
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