Target the right people.
You don’t want to try to sell lawn mowers to people who live in apartments. It’s not only a waste of time, but it’s a waste of your marketing dollars.
- Make sure you are mailing to a list of your “most likely” prospects. One of the rules of direct marketing is that your next customer will look a lot like your last customer.
- Regularly updating and improving your mailing lists helps limit duplication and waste, which is just one way to be green!