Wednesday, October 26, 2005

"The Marketing Playbook"

Sorry I haven't posted in a while. I've been extremely busy lately with two new clients and a Sysco sales presentation. I should get back to more regular posts by next week.

I received a new book yesterday. Its called "The Marketing Playbook" by John Zagula, who used to work in Microsoft's marketing department. I'll let everyone know how it turns out.

The author's theory is that there are only 5 marketing plays each and every business utilizes. The key is to find and identify which play works for your company and have at it - full speed ahead. If you select the wrong play, your business is likely to fail, or at the least not deliver the results you desire.


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