Wednesday, October 12, 2005

"Generate New Business Marketing Ideas & Create a Bang!"

Generating new ideas is essential in business for success. In a world where your marketing messages may be drowned out by the noise of other companies' marketing messages, you have to do something different to stand out from your competition.

The traditional marketing tactics may no longer work for you, or drive you the business they once did. Developing the explosion, that stands well above the rest and gets you noticed, is your key to success.

To do this you need a competent team. A team you can bounce ideas off of. One you can work closely with to build something new. Here are some tips for creating a BANG! for your advertising materials:

• Be willing to be BOLD. Its a risk you have to be willing to take to get noticed. For example the new Direct TV commercials advertise: "Does your TV SUCK?" or better yet, the Herbal Essence Commercials with the "Orgasmic shower experience."

• Timing is everything... For example the Red Cross runs commercials throughout the year, but they really increase the amount of advertising they do when they feel it will touch people the most, during times of need or disasters. (which brings me to my next point)

• Touch on emotions. Make people feel something. Regardless what you think, even if you make people HATE your annoying commercials (ie. GEICO) your brand will stick in their minds. Others will like them. People will talk about them. There will be controversy. Your brand will be the center of attention, and when they eventually need your product or service, you'll be the first person they remember to call.

Get some other great tips on how to create a BANG! with your marketing materials with Linda Kaplan Thaler's book:


Post a Comment

<< Home