Tuesday, May 22, 2007

Direct Mail:

Let me start by saying… It’s not paper-spam like you get everyday in mailbox! The kind of direct mail you’re used to is like carpet-bombing every mail box in a 10 zip code area. We’ve had a lot of success with postal surgical strike postcards that go to small groups of very specific demographics. We sent out a postcard last month to every business in the Metro Orlando area that makes more then a million dollars in profits annually. The response rate was about 4%, which is higher then the 1% response rate direct mail campaigns typically generate.

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