Monday, August 22, 2005

"Marketing Videos Work Wonders, Distribute Them FREE"

We've all heard it before, a picture's worth 1000 words; but if ONE picture is worth ONE thousand words, how many words is a video worth? Well, to really do the math, there are 30 frames (or pictures) in every ONE second of video, multiply that by 60 seconds per minute, and a 5 minute video should be worth 9 million words.

Now that might be a slight exaggeration, but take this into consideration: you can really demonstrate your product or service in real time, add motion graphics, audio, and even request user interactivity when it comes to DVDs, and still send out the final product via direct mail, such as an old postcard mailing campaign. You can begin to see how a video can really boost your marketing return.

The exciting thing is, it's getting cheaper too.

Would you be interested if I said you could save on the production costs of creating the DVDs and mailing them out to people too? You can, by distributing your video via the World Wide Web. Then again, you could always double up, and create two venues to have your video seen by using direct mail AND the web.

Most households in America are now connected to the internet with a high-speed connection, either cable or DSL, and can view streaming videos online. You can add the interactivity of a DVD with a little Flash, a program by Macromedia.

Although sending out a DVD video gives the user an un-matched experience in their living room's home entertainment center, we can now add all the interactivity of a DVD and drama of a video to the web, embedded in a website, and "mail" them it via email. This could save thousands in DVD material costs and postage.

If you'd like to know more about getting a video produced for your company, or taking the video you already have to the web for cheaper distribution - email me at


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